Sales
I get asked a lot of questions. But, one question is more predominant than most the rest.
If you haven’t read the book, The E-Myth read it now! And, if you’ve ever read the book, “The E-Myth, ” you know exactly what I’m talking about. If you haven’t, I highly recommend you read it (Note: When you buy this through my link, I earn a commission. It’s paltry, but I’m including the link for one main reason: I’m curious to see who likes my book recommendations).
The Key to Getting “Outside” Your Business
To illustrate, let’s use a simple example. Suppose you own a lawn mowing company. Every day, you mow lawns with your workers. You make more money than them, but, you’re working just as hard.
Now, I’m not downplaying the significance of a lawn care business, but, I do think there are ways you can“outsource yourself” from your business.
For example, perhaps you could spend a month or so training a foreman to do the tasks you do yourself. Then, when the time is right, you could still make the same amount of money, but, you wouldn’t even need to be working IN your business anymore. You could then start another business, or, devote your time and energy into something that might make you even more money OUTSIDE your current business.
Now, this example is very simple, but, hopefully it gets you thinking about what you’re doing that you probably don’t need to be doing any longer. It doesn’t matter what business you’re in, the sooner you learn how getting “outside” your business works, the more effective you’ll be.
Does that make sense?
Here’s a quick question I want to ask you: “What is something you do every day more than once in your business?”
While you think for a minute, here’s a list of a few things I’ve come up with from my own business:
Answer a common, recurring customer question via email, Twitter, or Facebook.
- Bill a Customer
- cancel a Customer’s Subscription
- Conduct a 3-5 part email series newsletter.
- Assign a complex series of tasks to an employee or virtual assistant (VA).
- Answer a common, recurring customer question via email, Twitter, or Facebook.
- INSERT the thing you do most often, more than once, here…
Did you know that all of these things can be automated?
For nearly 2 years, I was also doing these same things countless times.
It became monotonous to answer the same types of emails over and over again.
It was painstaking to assign the same tasks to my employees day in and day out.
And, it wasn’t because I hated my business. For me, for work to be rewarding, it needs to be engaging, it needs to inspire, and it needs to motivate.
Doing the same things over and over again wasn’t cutting it…
In April of 2012, while attending InfusionCon 2012, I learned a very powerful truism: “Whatever I do more than once can be automated.”
I had been with Infusionsoft for several years prior, but, I had never fully maximized Infusionsoft’s potential.
In fact, I now take that truism even one step further: “Whatever I do more than once can be automated so that I NEVER have to do that thing again.”
So, the short answer to the question I get asked so often is actually very simple and I’ll put it very bluntly to you: Stop WASTING your time doing the
same things more than once.
To start, switching over to Infusionsoft may be a bit of a monetary sacrifice for a month or two, but trust me, in the long run, you’ll save countless
hours (And, believe me, if you’re anything like me, you’re time is VERY valuable…I bill over $250 per hour for consulting). This link will
even get you a free demo with one of Infusionsoft’s best customer sales representatives, Cory Bendixen. Just let him know that I sent you 
Now, I have elaborate systems of emailing and follow-up with my clients and customers. The emails are very personal (I wrote every one
of them). But, they are all scheduled automatically. In fact, based upon my clients’ reactions to those emails, they receive
the type of information they need to hear.
I have complex systems for measuring customer satisfaction (All done automatically), I have integrated Social Media such as Facebook and
Twitter, and, I have automated systems to turn my loyal customers and clients into raving fans and referral partners.
The amount of goodwill and professionalism these features have added to my companies and the businesses I consult for is easily
measurable and quantifiable. I’m able to track everything and engage more personally and effectively with each of my valued
clients and customers.
And, let’s not forget the question most likely lingering on your mind: YES, I have made A LOT more money than I did prior to
using Infusionsoft. In fact, my business grew over 3,000% in the first year I made the switch! In actual dollars, that was over
$700K USD. Not bad if you ask me.
Although it took me a few weeks to get all of this set-up, and get outside of my business, the amount of time I originally invested has paid ample dividends over the
last few years. If you put forth the efforts, such will be the case for you as well.
So, let me know what you think.
I told you my answer was very straightforward. But, most times, the simplest answer rings the most true.
Such is the case when it comes to automating your business.
That’s why I use CRM (Customer Relation Management) Software such as Infusionsoft.
I only recommend products and services I use in my own business. Without a doubt, Infusionsoft is my most powerful weapon. As a referral partner for Infusionsoft, I get commissions whenever someone I recommend joins their platform and the above review contains images and links that can be traced back to me. I hope you’ll find as much satisfaction and monetary success as I have using the most powerful CRM on the planet, Infusionsoft!
It just takes a bit of work to get started, but, getting outside your business is simple.
Please share your thoughts, ask your questions, and state your opinion below in the comments section.
I promise, I’ll answer EVERY question you have!
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