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Getting "Outside" Your Business

I get asked a lot of questions.

But, one question is more predominant than most the rest.

How do I get myself OUT of my business so I can work on things that actually make me money.

If you’re not asking yourself this question, “What’s the fastest way to getting outside your business?”, quite frankly, you should be.

If you haven’t read the book, The E-Myth, read it now!  And, if you’ve ever read the book, “The E-Myth,” you know exactly what I’m talking about.  If you haven’t, I highly recommend you read it (Note: When you buy this through my link, I earn a commission. It’s paltry, but I’m including the link for one main reason: I’m curious to see who likes my book recommendations).

The Key to Getting “Outside” Your Business

To illustrate, let’s use a simple example.  Suppose you own a lawn mowing company.  Every day, you mow lawns with your workers.  You make more money than them, but, you’re working just as hard.

How To Get "Outside" Your Business

Now, I’m not downplaying the significance of a lawn care business, but, I do think there are ways you can “outsource yourself” from your business.

For example, perhaps you could spend a month or so training a foreman to do the tasks you do yourself.  Then, when the time is right, you could still make the same amount of money, but, you wouldn’t even need to be working IN your business anymore.  You could then start another business, or, devote your time and energy into something that might make you even more money OUTSIDE your current business.

Now, this example is very simple, but, hopefully it gets you thinking about what you’re doing that you probably don’t need to be doing any longer.  It doesn’t matter what business you’re in, the sooner you learn how getting “outside” your business works, the more effective you’ll be.

Does that make sense?

Here’s a quick question I want to ask you:  “What is something you do every day more than once in your business?”

While you think for a minute, here’s a list of a few things I’ve come up with from my own business:

Answer a common, recurring customer question via email, Twitter, or Facebook.

      1. Bill a Customer
      2. Cancel a Customer’s Subscription
      3. Conduct a 3-5 part email series newsletter.
      4. Assign a complex series of tasks to an employee or virtual assistant (VA).
      5. Answer a common, recurring customer question via email, Twitter, or Facebook.
      6. INSERT the thing you do most often, more than once, here…

Did you know that all of these things can be automated?

For nearly 2 years, I was also doing these same things countless times.

It became monotonous to answer the same types of emails over and over again.

It was painstaking to assign the same tasks to my employees day in and day out.

And, it wasn’t because I hated my business.  For me, for work to be rewarding, it needs to be engaging, it needs to inspire, and it needs to motivate.

Doing the same things over and over again wasn’t cutting it…

In April of 2012, while attending InfusionCon 2012, I learned a very powerful truism: “Whatever I do more than once can be automated.”

I had been with Infusionsoft for several years prior, but, I had never fully maximized Infusionsoft’s potential.

In fact, I now take that truism even one step further:  “Whatever I do more than once can be automated so that I NEVER have to do that thing again.”

So, the short answer to the question I get asked so often is actually very simple and I’ll put it very bluntly to you:  Stop WASTING your time doing the

same things more than once.

To start, switching over to Infusionsoft may be a bit of a monetary sacrifice for a month or two, but trust me, in the long run, you’ll save countless

hours (And, believe me, if you’re anything like me, you’re time is VERY valuable…I bill over $250 per hour for consulting).  This link will

even get you a free demo with one of Infusionsoft’s best customer sales representatives, Cory Bendixen.  Just let him know that I sent you :)

Now, I have elaborate systems of emailing and follow-up with my clients and customers.  The emails are very personal (I wrote every one

of them).  But, they are all scheduled automatically.  In fact, based upon my clients’ reactions to those emails, they receive

the type of information they need to hear.

I have complex systems for measuring customer satisfaction (All done automatically), I have integrated Social Media such as Facebook and

Twitter, and, I have automated systems to turn my loyal customers and clients into raving fans and referral partners.

The amount of goodwill and professionalism these features have added to my companies and the businesses I consult for is easily

measurable and quantifiable.  I’m able to track everything and engage more personally and effectively with each of my valued

clients and customers.

And, let’s not forget the question most likely lingering on your mind:  YES, I have made A LOT more money than I did prior to

using Infusionsoft.  In fact, my business grew over 3,000% in the first year I made the switch!  In actual dollars, that was over

$700K USD.  Not bad if you ask me.

Although it took me a few weeks to get all of this set-up, and get outside of my business, the amount of time I originally invested has paid ample dividends over the

last few years.  If you put forth the efforts, such will be the case for you as well.

So, let me know what you think.

I told you my answer was very straightforward.  But, most times, the simplest answer rings the most true.

Such is the case when it comes to automating your business.

That’s why  I use CRM (Customer Relation Management) Software such as Infusionsoft.

I only recommend products and services I use in my own business.  Without a doubt, Infusionsoft is my most powerful weapon.  As a referral partner for Infusionsoft, I get commissions whenever someone I recommend joins their platform and the above review contains images and links that can be traced back to me.  I hope you’ll find as much satisfaction and monetary success as I have using the most powerful CRM on the planet, Infusionsoft!

It just takes a bit of work to get started, but, getting outside your business is simple.

Please share your thoughts, ask your questions, and state your opinion below in the comments section. 

I promise, I’ll answer EVERY question you have!

P.S. If this article is something you think would be valuable to others in your social circles, please Tweet, Share, “Like”, or +1.

  • Scott Wiser

    I wasn’t familiar with infusionsoft, but as my projects grow, I’m convinced it will be of great use! I also heartily agree on the topic of empowering employees and thereby freeing up time for future development. This not only instills trust and high morale, but is also a key to progress!

  • Scott Wiser

    I wasn’t familiar with InfusionSoft, but as my projects grow, I’m convinced it will be of great use! I also heartily agree on the topic of empowering employees and thereby freeing up time for future development. This not only instills trust and high morale, but is also a key to progress!

  • wendy sailor

    Zach–great article. I just recently have begun to understand the joys of systems, although I was dragged kicking and screaming into that awareness…so your article was very timely for me. Just as Scott Wiser mentioned, I have heard people talking about InfusionSoft but didn’t really understand it’s application so you gave me insight into that as well. Thanks for the serendipitous information.

  • Amanda Howell

    I’ve taken Infusionsoft courses, but I haven’t bitten the bullet yet. When I took the courses though, I was impressed at how much it does! I’m really thinking that the next good client I get, I may need to spring for that…right now I’m using MailChimp, but I run into things like “some people want an email everytime I post, but some people just want a weekly digest”. I would have to make 2 separate opt in boxes to pull that off right now. Not happening.

  • Jason Hull

    Invariably, as an entrepreneur, you run into a paradox: you are the rainmaker, and you’re also the one who knows how best to execute what you’re selling. We saw this over and over again with solo developers, and we took advantage of it by offering to be their conduit to cool work and taking away the need for them to market themselves.

    At first, we were afraid that we were training up our competitors – we had a specific niche that we were arguably one of the top 3-4 companies who could do it, and we were training others how to deliver what made us special. It didn’t happen for three reasons:

    1. We always saved the really hard nuts for our own team members rather than our subcontractors. That way, we leveraged Pareto optimality.
    2. We were forced to go out and innovate and push the leading edge to retain our thought leadership.
    3. We had a brand advantage to the point that we could make a very viable argument that the independents we trained would only win on price, and they’d make less than they were making as our contractors.

    In most cases, the key to scalability is in delegating execution. You can’t disregard execution, because then you’ll force yourself into selling junk to the unsuspecting, but it’s easier to train others how to do what you do than it is to imbue them with the storytelling that will convince your customers to actually buy from you.

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